Turn Facebook & Instagram into a Lead Machine for Your Coating Business
Scroll-stopping creative and precision targeting that puts your work in front of homeowners before they ever start searching Google.
Most homeowners don't wake up thinking about garage floor coatings — until they see one that stops them mid-scroll. Meta Ads (Facebook and Instagram) are the most powerful awareness and demand-generation channel in the floor coating industry. Done right, they prime your market before your competitors even have a chance.
PolySurface Marketing builds and manages Meta campaigns that showcase your best work, target homeowners with the demographic and behavioral profile of a real buyer, and drive them to take action — whether that's calling, filling out a form, or visiting your site to learn more.
Everything We Handle for You
Audience Research & Targeting
We build custom audiences based on homeownership, household income, ZIP code targeting, life events (new homeowners, recent movers), and behavioral signals. Your ads reach people who can actually buy.
Creative Strategy & Ad Production
We advise on the strongest creative formats for floor coating — before/after carousels, project showcase videos, testimonial clips, and time-lapse installs. We'll provide detailed creative briefs and, where applicable, produce ad graphics and copy in-house.
Campaign Architecture
Proper funnel structure matters. We run awareness campaigns to build your brand in your market, retargeting campaigns to stay in front of people who've visited your site, and conversion campaigns to drive direct leads — all coordinated to work together.
A/B Testing
We continuously test ad creative, headlines, audience segments, and CTAs to find what resonates and double down on it.
Pixel Setup & Conversion Tracking
The Meta Pixel is the backbone of a successful campaign. We ensure it's installed correctly, tracking the right events, and feeding the algorithm the data it needs to optimize toward real leads — not just impressions.
Lead Form & Landing Page Integration
We build and optimize Meta Lead Forms for frictionless capture, or route traffic to purpose-built landing pages designed to convert.
Monthly Reporting
Clear reporting on reach, leads, cost per lead, and top-performing creative — with plain-English analysis of what's working and what we're changing.
Our Certifications & Expertise
Our Meta advertising team holds:
We don't just know the platform — we know the product. Our creative direction is informed by firsthand knowledge of what makes homeowners choose a floor coating company: trust signals, visible craftsmanship, social proof, and the before/after transformation. We know how to present your work to make it irresistible.
Results You Can Expect
Consistent lead flow from homeowners who weren't actively searching yet
Brand authority in your local market — people start to recognize your name
Lower cost per lead compared to Google in many markets
Pipeline for future jobs even when Google campaigns slow down seasonally
Who This Is For
Meta Ads are the right fit if you:
Want to build brand awareness alongside direct lead generation
Have great project photos or video content (or are willing to create it)
Want to reach new homeowners in your area before they compare competitors
Are looking to fill your pipeline during slower Google search periods
Your Best Projects Deserve to Be Seen
Book a free strategy call and we'll show you how we'd approach Meta Ads for your market and your business.