The Playbook Behind Revival Concrete Coatings
The coating company our founder built and sold, and the system we now run for other coating companies.
Revival Concrete Coatings, Midwest
The Challenge
Revival had three crews and a strong local name, and we wanted to expand into two adjacent metro markets. We had no presence there: no reviews, no referral network and nothing to lean on.
Our Approach
We built separate Google Ads campaigns for each new market, each with its own city landing page. Meta awareness campaigns ran first to build name recognition before the sales push. We set up Google Business Profiles for the new service areas and timed spend around seasonal demand.
The Results — 90 Days
11 days
to first qualified lead in new markets
38
booked jobs across two new markets
60 days
for cost per lead to match our home market
4th crew
added to handle the volume
Expanding into a new market always felt like starting from zero. Building it market by market, with tracking from day one, made it predictable. It's the same system I run for PolySurface clients.
— Jack Forsman, founder of Revival Concrete Coatings and PolySurface Marketing
Your Company Could Be Next
PolySurface is new, and Revival is the only case study we'll publish until we have permission to share yours. If you want your results on this page, start with a free strategy call.