Real Results for Real Coating Companies
We let the numbers tell the story.
Garage Floor Coating Company, Texas
The Challenge
A Texas-based garage floor coating company was generating inconsistent leads — mostly through word of mouth and a few Facebook posts. Revenue was unpredictable, the owner was turning down commercial inquiries due to scheduling uncertainty, and a well-funded competitor had entered their market.
Our Approach
We launched a Google Ads campaign targeting high-intent searches across their metro area, built a dedicated landing page, and implemented full conversion tracking with call recording. Simultaneously, we launched a Meta retargeting campaign to keep the brand visible to site visitors who hadn't converted.
The Results — 45 Days
314%
increase in inbound leads
70%
decrease in cost per lead
$5.47
average cost per lead
46
jobs booked in the first 45 days
Pipeline booked out 4+ weeks consistently thereafter.
Before PolySurface, I was hoping for calls. Now I have to plan capacity around how many jobs we book. It completely changed how I run my business.
— Owner, Texas Garage Floor Coating Co.
Metallic Epoxy Specialist, Florida
The Challenge
A Florida-based coating company specializing in high-end metallic and 3D epoxy systems had great craftsmanship but struggled to communicate their premium positioning online. Their website was generic, their Google Ads were targeting broad, low-intent keywords, and most inquiries came from price-shoppers who balked at their rates.
Our Approach
We rebuilt their website with industry-specific copy that communicated the craftsmanship, exclusivity, and durability of metallic systems. We restructured their Google Ads to focus on commercial intent and premium product keywords. We launched a Meta campaign showcasing their most visually striking installs — time-lapse videos and finished project photography — targeted at households in the top income quartile in their service area.
The Results — 60 Days
2.4x
increase in average job value
58%
reduction in unqualified inquiries
12
commercial contracts initiated
6.8%
website conversion rate, up from 1.2%
Customers arrived pre-sold on premium.
We used to spend half our time quoting jobs we'd never win. Now almost every call is from someone who already wants what we do and is ready to talk price.
— Owner, Florida Metallic Coatings Specialist
Multi-Crew Operation, Midwest
The Challenge
A Midwest coating company with three crews and strong local name recognition wanted to expand into two adjacent metro markets. They had no presence in those markets and no existing review base or referral network to leverage.
Our Approach
We built geo-targeted Google Ads campaigns specifically for each new market with unique landing pages localized to each city. We ran Meta awareness campaigns to begin building brand recognition before the sales push. We set up Google Business profiles for the new service areas and structured the campaigns around seasonal demand patterns.
The Results — 90 Days
11 days
to first qualified lead in new markets
38
booked jobs across two new markets
60 days
for CPL to match or beat their home market
4th crew
added to handle increased volume
Expanding to new markets always felt risky — like you're starting from zero. PolySurface made it feel structured. We knew what to expect and when.
— Owner, Midwest Multi-Crew Coating Operation
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