Google Ads (PPC)

Get in Front of Every Customer Searching for Floor Coatings in Your Area

Google-certified PPC management built exclusively for floor coating companies.

When a homeowner types “garage floor coating near me” or “epoxy flooring installer [city],” they're ready to buy. The only question is whether they find you — or your competitor.

At PolySurface Marketing, we build and manage Google Ads campaigns that put your business at the very top of search results at the exact moment a potential customer is looking. No wasted spend on the wrong audience. No set-it-and-forget-it management. Just qualified leads, tracked and optimized every single day.

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What's Included

Everything We Handle for You

Keyword Research & Strategy

We identify the highest-converting search terms for your specific services — garage floor coating, polyaspartic, flake floors, metallic epoxy, commercial coatings — and build campaign structures that drive the right traffic.

Ad Copy That Converts

We write ads using the exact language your customers use to search and the exact benefits that push them to click. We know the difference between a tire-kicker and a buyer — and our copy attracts the latter.

Landing Page Optimization

Getting a click is only half the battle. We ensure your landing pages are set up to convert that click into a call or form submission. We'll review your current pages and recommend improvements — or build new ones as part of our full-service offering.

Negative Keyword Management

We continuously filter out irrelevant searches (DIY tutorials, competitor brand searches, supply-only queries) so your budget is spent exclusively on people who want to hire a professional.

Conversion Tracking

Every lead is tracked. Experiments are run & ads tested to hone in on the perfect campaign. You'll know exactly which campaigns, keywords, and ads are producing booked jobs — not just clicks.

Weekly Optimizations

Our team reviews performance weekly and adjusts bids, budgets, ad copy, and targeting to continuously lower your cost per lead while increasing lead volume.

Monthly Reporting

Clear, easy-to-read reports that show you what matters: leads generated, cost per lead, calls booked, and return on ad spend.

Our Certifications & Expertise

Our PPC team holds the following active Google certifications:

Google Ads Search CertificationGoogle Ads Display CertificationGoogle Ads Measurement CertificationGoogle Analytics 4 CertificationGoogle Partner Agency Status

Beyond certifications, our team brings real floor coating business experience to every campaign. We know what a good lead looks like, what questions customers ask before they book, and what objections you face on every sales call. That context makes our campaigns sharper than anything a generalist agency can produce.

Results You Can Expect

30–60 days

to reach a consistent, predictable flow of qualified leads

$41.57

average cost per lead, depending on your market and services

5.67x

average return on ad spend across our client portfolio

Reduced reliance on referrals and slow seasons

Who This Is For

Google Ads management is the right fit if you:

Are an established floor coating company ready to scale lead volume

Want predictable, repeatable lead flow (not feast-or-famine)

Operate in a competitive market where organic SEO alone isn't enough

Have a quality installation and need more jobs booked, not just more visitors to a website

Let's Build a Campaign That Books Jobs

Book a free strategy call. We'll review your market, your current presence, and show you exactly what a Google Ads campaign could look like for your business.