Your Ads Deserve a Team That Actually Knows Coatings
Already running Google or Meta with a generalist agency? Switch to specialists who speak your customers' language and build every campaign around how coatings actually sell.
Most agencies run the same playbook for roofers, dentists, and coaters alike. They burn budget on the wrong keywords, write ads that don't speak to a $5,000 garage-floor decision, and hand you vanity reports that never tie back to booked jobs.
We're different because we've been in the driveway. We know the terms your customers search, the objections they raise, and what turns a click into a call. Switching is simple — we audit what you've got, keep what's working, and fix what's quietly costing you jobs.
Everything, Done Right
Keyword Research & Strategy
We identify the highest-converting search terms for your specific services — garage floor coating, polyaspartic, flake floors, metallic epoxy, commercial coatings — and build campaign structures that drive the right traffic.
Ad Copy That Converts
We write ads using the exact language your customers use to search and the exact benefits that push them to click. We know the difference between a tire-kicker and a buyer — and our copy attracts the latter.
Landing Page Optimization
Getting a click is only half the battle. We ensure your landing pages are set up to convert that click into a call or form submission. We'll review your current pages and recommend improvements — or build new ones as part of our full-service offering.
Negative Keyword Management
We continuously filter out irrelevant searches (DIY tutorials, competitor brand searches, supply-only queries) so your budget is spent exclusively on people who want to hire a professional.
Conversion Tracking
Every lead is tracked. Experiments are run & ads tested to hone in on the perfect campaign. You'll know exactly which campaigns, keywords, and ads are producing booked jobs — not just clicks.
Weekly Optimizations
Our team reviews performance weekly and adjusts bids, budgets, ad copy, and targeting to continuously lower your cost per lead while increasing lead volume.
Monthly Reporting
Clear, easy-to-read reports that show you what matters: leads generated, cost per lead, calls booked, and return on ad spend.
Our Certifications & Expertise
Our PPC team holds the following active Google certifications:
Backed by real floor coating business experience — we know what a good lead looks like, what questions customers ask before they book, and what objections you face on every sales call.
What to Expect After You Switch
30–60 days
to a consistent flow of qualified leads
$41.57
average cost per lead
5.67x
average return on ad spend
reduced reliance on referrals and slow seasons
Should You Switch?
Make the move if you:
Already spend on Google or Meta but aren't sure it's working
Get reports full of clicks and impressions, not booked jobs
Feel like your agency doesn't understand the coatings business
Want a specialist team without the hassle of starting over
Common Questions
How are you different from a generalist marketing agency?
What does switching actually involve?
Do I have to sign a long-term contract?
Ready to Switch to Specialists?
Book a free strategy call. We'll audit your current ads and show you exactly what we'd do differently — no obligation.